Fredrik Johansson

Fredrik boasts a 20+-year career in banking, spanning traditional banking, fintech, and startup growth. At Nordea, he was instrumental in driving the Startup and Growth division, breaking conventional norms to start supporting long-term investments in startups. His experience also includes leading a fintech company and roles in Nordea Market Derivatives.

Fredrik excels in building new initiatives, with a notable highlight being the creation of Nordea's startup growth initiative. He thrives on meeting and supporting entrepreneurs, believing that tech will be a significant future income source for banks. His approach focuses on relationship-building across customers, investors, and builders.

Fredrik is passionate about educating entrepreneurs and connecting them with suitable funding options. During his 20+ years in the industry, he has amassed a significant network spanning most players in the Nordic finance ecosystem, spanning, VCs, investors and founders. Some of his memorable experiences has been leading investments into now household B2C and B2B companies in Sweden, especially since he successfully negotiated with the credit committee by introducing the combination of human insight with machine data to the overall process.

He stands out for his genuine, people-oriented approach. Known for his likability and integrity, he builds strong relationships and ensures he never over promises. His dedication makes him a trusted partner for entrepreneurs and investors alike.