October 2024
Backing movingimage
The winning formula
→ Tailor-made solution for a specific working capital need
Drawdown and repayment schedule matching their individual business cash flow requirements – meaning optimal working capital management.
→ Flexibility to choose when to withdraw capital
Gilion helps movingimage to minimize the interest expense by only drawing capital when the time is right.
→ Warm introduction from existing financial partners
The Growth Loan came recommended via existing financial partners already on movingimage’s cap table, simplifying the process and allowing them to gain both capital and a sparring partner for their ideas.
Video content continues to be an essential tool for businesses seeking to engage their audience and enhance their brand presence. movingimage, a Berlin-based company founded in 2009, provides an innovative, all-in-one solution that empowers companies to create value through video. From creation and streaming to hosting, distribution and analytics capabilities, movingimage offers a centralized, cloud-based video platform that enables businesses to manage all types of video content efficiently and securely. Their solution ensures superior streaming quality on any device, creating a unique video experience for audiences.
With a strong focus on integration, movingimage’s platform seamlessly fits into existing IT environments for content, digital asset, and product information management. Additionally, their GDPR-compliant solution meets the most stringent security standards, making them a trusted partner for some of the largest companies in the DACH region for over 15 years.
Opting for Non-Dilutive Funding for Strategic Growth
Innovation is a key driver in the video software industry, unlocking immense, yet untapped potential for businesses to enhance communication and engagement. As movingimage continues to expand and innovate in the competitive video technology market, effective management of working capital becomes increasingly crucial. To support this growth, the company sought a funding solution that would provide flexibility without compromising equity or control. Given their specific working capital needs, movingimage decided to partner with Gilion for a €1.5 million loan, structured as seasonal credit.
This funding allows movingimage to optimize their cash flow management by drawing down capital only when necessary, thereby minimizing interest expenses. The tailor-made drawdown and repayment schedule, with the option to extend loan maturity, aligns with their business cash flow requirements, providing the financial agility needed to manage their operations effectively.
"Partnering with Gilion for non-dilutive funding has given us the flexibility to manage our working capital efficiently while maintaining full control over our company’s direction. This seasonal credit allows us to draw funds precisely when needed, ensuring optimal financial management as we continue to grow and innovate in the video technology space."
Dr. Ingo Hofacker, CEO of movingimage
Why Gilion is Backing movingimage
For Gilion, movingimage represents a prime example of a forward-thinking company with strong market potential and a solid track record in the DACH region. movingimage’s commitment to providing a secure, high-quality video platform, coupled with their focus on innovation and customer satisfaction, aligns perfectly with Gilion’s funding philosophy. Additionally, the warm introduction from movingimage’s existing financial backers, and the company’s clear vision made Gilion confident in supporting their growth.
Gilion is proud to support movingimage with a €1.5 million seasonal credit, enabling the company to manage its working capital with precision while fueling ongoing innovations to maintain its leadership in the video technology industry.
*In Germany, Gilion operates as a loan broker. The loans are granted by a third-party bank.
