It’s the circle of employee life

In every company's journey, the need for effective HR leadership is paramount. That's where Hailey HR comes in. Say goodbye to administrative headaches and hello to seamless adoption.

Ticket size

€ 3,000,000

Business model

B2B SaaS

Founded

2019

Total funding

€ €9.3m

Biggest market

Sweden

HQ

Stockholm

Capital stacks

Angel funding, Growth Loan

Henrik Jakobson

Founder

5 companies

Angel investor

8 companies

Role

Co-founder / CEO

Kristofer Ericson

Founder

5 companies

Angel investor

8 companies

Role

Co-founder / CPO

Peter Weibull

Founder

5 companies

Angel investor

8 companies

Role

Co-founder / CTO

In every company's journey, the need for effective HR leadership is paramount. That's where Hailey HR comes in. Say goodbye to administrative headaches and hello to seamless adoption.

Ticket size

€ 3,000,000

Business model

B2B SaaS

Founded

2019

Total funding

€ 9.3m

Biggest market

Sweden

HQ

Stockholm

Capital stacks

Angel funding, Growth Loan

Henrik Jakobson

Founder

5 companies

Angel investor

8 companies

Role

Founder / CEO

Kristofer Ericson

Founder

5 companies

Angel investor

8 companies

Role

Co-founder / CPO

Peter Weibull

Founder

5 companies

Angel investor

8 companies

Role

Co-founder / CTO

Meet the frontrunner in Human Resources

Peter Weibull, Kristofer Ericson, and Henrik Jakobsson have successfully launched a number ventures together. Their latest project, Hailey, was born from a simple observation: while searching for a new HR platform for another business, they discovered that integrating multiple systems to cover all needs was costly. Leading them to create Hailey HR.

customers

500+

Raised valuation in 2023

85%

employees

100+

Reaching market leadership sooner with non-dilutive capital

Hailey HR is not the biggest player in Sweden yet, but it is the market leader in terms of winning deals.

The numbers support this: within six months of securing a €1.7 million Growth Loan, Hailey achieved an astounding 70% ARR growth. The company showcases a tight-knit link between commercial and product aspects. Which sparked Gilion to grant a €1.3 million extension in May 2024.

Hailey CEO Henrik’s extensive experience in sales ensures that every item on the roadmap is customer-driven, resulting in a product that evolves precisely with market demands.

This synergy has led to rapid growth and a product development strategy that is highly responsive to the needs of the market, demonstrating Hailey’s impressive market leadership.

Not your dad’s 
HR system

There is no shortage of HR-systems in this world, they already make up quite a sizeable cost item at any given company. However, the UX is more akin to Windows 94 than Slack, which opens up space for a user friendly, box-ticking solution like Hailey.

Customer-driven product development: give people what they want

Hailey's customer-driven roadmap is fundamental to the company's success. Instead of relying on internal assumptions or trends, the team prioritizes features and improvements based directly on client feedback and requests.

This approach ensures that the product continually meets the evolving needs of its users, fostering strong customer relationships and loyalty. By aligning development with real-world requirements.

Hailey not only stays ahead of the competition but also positions itself as an indispensable tool for its clients. Leading to rapid growth, now reaching more than 500 customers, and doubling their customer base compared to a year ago.

A brilliant way to fund a company

Many think it’s great, but we don’t feel like we need to bring in a VC. The most important thing for us is that this is a fun and rewarding journey – for us as founders and for our employees. I don’t need anyone from the outside breathing down our necks. We are great at applying pressure ourselves.